Ethics and philosophy?
A Fundamental aspect of modern Marketing or not...
Marketing companies or products is not a science but an integrated appreciation of the company or product and what it means to a potential customer. People not only look at the product but the company also, there needs to be a cohesion between the two. How many web sites have you been on that don't have the address on the contact page, how many have you switched off because of this? Who looks at the small print on packaging or has turned a piece of pottery upside down to see where or how it has been produced or which rain forests have been saved in the production process, you do.
Ethics and philosophy are fast becoming a fundamental aspect of marketing and you need to get it right, especially if you want to build a sustainable high quality organisation. Lawrence Davis advise on the marketing aspects of your company and products and gives feedback on an informed basis. This might seem a bit tangential to marketing and business, and rather difficult to measure, nevertheless...
Price is no longer the king. Value no longer rules. Quality of service and product is not the deciding factor, there is the ethical consistency of your company or organisation to consider. Modern consumers, staff, buyers and suppliers are interested in the corporate integrity of your company, bad marketing and PR may turn clients away.
We have worked with many organisations throughout the UK, from Football Clubs, Public Sector companies, Manufacturers, Financial Organisations, Property Developers to name but a few.
If you would like to talk about marketing your company then give us a call on 01782 264400.